Archetype has been doing custom typography and font creation and modification in Toronto since 1986. Principal Richard Hunt has extensive knowledge of current typographic technology and graphic design applications as well as the technical aspects of using fonts in screen environments. He also has an interest and expertise in the history of typography and typographical aesthetics.

s e r v i c e s

• creating and altering type faces for print and screen environments
• adjusting and refining wordmarks
• installing logos and special characters as keystrokes
• adjusting fonts to meet ADA (American Disabilities Act) and other requirements
• formatting and adjusting type rag and justification for high-quality graphic design projects
• consulting on appropriate font choices and setting parameters for specific applications, from periodicals to architectural environments